Introducing Gridcast: advertising you can verify

I am building Gridcast, a digital out-of-home (DOOH) advertising network for India, based in Chandigarh. Details are at gridcast.si.

The idea

Screens in neighbourhood shops, cafes and gyms run by small Android boxes, each with a camera. A vision system running on the device counts real people in front of the screen during a play, so advertisers can see measured audience presence instead of guessing from footfall estimates.

Where it stands

• Pre-seed, based in Chandigarh.
• The platform covers operator, admin and advertiser dashboards, a web player with pairing, a campaign builder and settlement.
• An Indian patent application has been filed for the underlying invention.

Why it matters to me

Advertisers in India still buy out-of-home on trust. Local screen owners are rarely paid for the audience they actually deliver. A measurable network helps both sides.

More updates will be posted here. For partnerships, screen placements or advertiser pilots, get in touch.